Parachute Wings Logo Crewneck
Parachute Wings Logo Crewneck
Parachute Wings Logo Crewneck
Parachute Wings Logo Crewneck
Parachute Wings Logo Crewneck
Boutique McCord

Parachute Wings Logo Crewneck

Regular price $80.00 $0.00
  • Made and designed in Quebec, a collaboration between Nicola Pelly, C'est Beau and the McCord Museum
  • Unisex sizes: it is suggested to size-up for men and size-down for women
  • 100% organic cotton
  • Machine washable

In the 1980s, fashion brand Parachute stood at the forefront of cutting-edge design. Founded by architect and urban planner Harry Parnass and clothing designer Nicola Pelly, the Montreal-based company achieved extraordinary international success. 
 For Parnass and Pelly, design was both a means of communication and a political act that provoked and challenged the status quo. Their fashion was innovative, anarchic and revolutionary in spirit. Parachute celebrated bold individuality and aimed to empower clients to be their own heroes.
 Parachute’s street credibility and continued resistance to mainstream acceptance were rooted in its subcultural New Wave beginnings. Commodifying cool, the brand marketed hip and authentic urban underground experiences in its visionary retail environments. 
 Come explore Parachute’s avant-garde image and follow its transformation from youthful subculture to sophisticated global designer fashion brand at the dawn of the digital age.

C'est Beau
Tired of corporate greenwashing, we re-thought the business model of local production in a way that would make it simple for people to buy affordable and responsible clothing. Made in the middle of a forest in the Eastern Townships of Québec, we dress your everyday lives without compromise and without guilt. 


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